Digital Marketing success story
The truth is, agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team. But before you can run your own marketing campaigns, you have to make sure that you and your team have the following:
“At its core, marketing is all about communicating with your customers in their own language on the platforms where they hang out.”
Before you can do that, you need to understand your audience. Not just surface level stuff like “they need help with SEO,” but a deeper understanding.
For example, what other solutions have they already tried in order to solve their problem? What do they think will work best for them and why? What do they think is unique about their situation? Remember, successful companies prioritize customer research. In fact, buffer and build entire team to handle customer development alone.